At JETVIP, we continue to develop advanced technologies and tools that make the business aviation market more transparent, intelligent and customer-focused. Managing thousands of charter requests and bookings every year, we transform real operational data into analytical products that help clients make better decisions.

Today, we are pleased to announce a new and truly unique industry metric — the JETVIP Popularity Score, a data-driven rating that evaluates how popular each business jet model is on the global charter market.

This is not just another ranking.
It is the first analytical system of its kind in the CIS region, built on real demand data rather than subjective expert opinions.

🎯 What Is the JETVIP Popularity Score?

The Popularity Score is a proprietary rating that measures how frequently a specific business jet model is chosen by clients and operators across the global charter market.
The score ranges from 0 to 5 and reflects:

• real client demand,

• booking statistics,

• global fleet availability,

• historical and current market trends.

Score interpretation:

• 5.0 — top global demand

• 4.0–4.9 — strong, consistent popularity

• 3.0–3.9 — steady mid-level demand

• below 3.0 — niche or rarely selected models

🚀 What Makes This Rating Unique?

The JETVIP Popularity Score is not just new — it is truly unique.

No other charter broker or aviation platform in the CIS region has access to the volume and depth of data required to build a rating of this accuracy.

The system is powered by:

• real request statistics from JETVIP clients,

• years of booking history,

• multi-regional behavioral insights,

• aircraft availability across the global charter fleet,

• operator data and international marketplace analytics.

This allows JETVIP to measure real demand, not marketing narratives or theoretical assumptions.

🧠 How the Popularity Score Is Calculated

The rating methodology incorporates eight factors, grouped into three core categories.

📌 1. JETVIP Client Activity (50%)

The most important category:

• model search frequency on JETVIP,

• price calculation requests,

• successful bookings,

• conversion rate request → booking,

• global distribution of client interest.

These insights are completely proprietary to JETVIP and unavailable to external platforms.

📌 2. Global Market Activity (30%)

We evaluate:

• how many aircraft of this model are available for charter,

• the frequency of appearance in international charter systems,

• presence of newer versions (NG, Gen2, neo, E2),

• multi-year demand trends.

📌 3. Position in the Premium Segment (20%)

Qualitative factors:

• brand recognition (Gulfstream, Dassault, Bombardier, Embraer),

• historical market relevance,

• efficiency and operating profile,

• expert and operator feedback.

📊 The Calculation Formula

The final Popularity Score is calculated as:

Popularity Score =
0.50 × Client Activity +
0.30 × Market Activity +
0.20 × Premium Position

Then normalized into a 0–5 scale.

🏆 Why This Rating Matters

For customers, the Popularity Score provides:

• a fast and intuitive way to compare aircraft,

• insights into which models are most frequently selected,

• confidence in choosing a proven and widely used aircraft,

• reduced decision-making risk,

• a data-driven understanding of market behavior.

Every model page on jetvip.com now displays its Popularity Score for maximum clarity and transparency.

🔮 What’s Next?

As a technology-driven aviation company, JETVIP continues building advanced analytical tools.
Upcoming releases will include:

• JETVIP Value Index — a score combining price, efficiency and comfort,

• JETVIP Eco Index — sustainability and fuel efficiency rating,

• enhanced filtering and aircraft comparison tools,

• AI-powered personalized aircraft recommendations.

✈️ JETVIP — a Data-Driven Technology Leader in Business Aviation

The Popularity Score is the result of:

• years of expertise,

• thousands of managed charter flights,

• deep analytics,

• and our mission to create new standards in business aviation.

With JETVIP, choosing the right private jet becomes simpler, smarter and more transparent than ever.